With every passing year new marketing trends immerge, some stick around and stand the test of time, and others become obsolete. 2018 has introduced new trends in the marketing industry that can change the way we effectively market a business.
While most of us are very aware that mobile devices are slowly taking over the world, in 2018 this fact has only become more prominent. All over the world, consumers are spending much more time on their mobile phones compared to desktops. According to Entrepreneur’s article, 9 Mobile Marketing Trends You Need to Know for 2018, The average time spent browsing on a smartphone per month is 87 hours compared to 34 hours spent on a desktop. Official Google statements show that more than 50% of searches come from mobile devices states the BiznessApps infographic, 9 Mobile Marketing Trends You Need to Know for 2018.
All of these statistics mean that your website needs to be optimized for mobile use, meaning it should be responsive. Site visitors do not want to struggle with usability on sites when browsing using mobile devices, they will leave your site if they are having issues pressing buttons or viewing the whole site on their screen. Users are searching the web more than ever. Being featured on the first page of results is key, users are less likely to visit page 2 of results before finding what they need.
Browsing social media sites is how a majority of people spends their time online. Social media ads are essential for advertising your business in 2018. Using Facebook ads is a great way to target a specific audience and infiltrate their newsfeed. You need content that is simple but can pull potential customers in. Utilize Facebook’s features such as live videos, which are becoming increasingly popular. According to the BiznessApps infographic, 9 Mobile Marketing Trends You Need to Know for 2018, by 2019, video will account for around 78% of the world’s mobile data traffic. Facebook also reports that users spend more than 3x more time watching a live video vs. static content.
The Internet, technology and social media are changing the marketing industry and have been for quite some time. However, this fact is becoming more and more prominent with every New Year, making it necessary for companies to adapt. 2018 is a new year of responsive websites that are optimized for mobile devices, social media ads, and video content. If your company is not executing these modern marketing aspects then you probably have a competitor that is.