Updating your brand as years pass is an essential part of optimizing your marketing potential. This may include a minor update to your logo or maybe switching up the style of your print marketing, either way, it is important to keep your branding updated. For 2018, make the resolution of updating your brand to maintain a fresh, visually interesting, and captivating look.
As each year passes, styles can become obsolete or there could be new trends that will keep your branding visually interesting. Using the same aesthetic over a long period of time can become boring to your clients. The marketing material that you put out will not grab their attention anymore and they will either not read the information or will simply throw it out. Updating imagery or switching up the layout are some simple changes that can be made and will make a huge difference.
Another benefit of updating branding is you can use it as a way to draw attention to your company and for content creation. Create press releases and blogs announcing the change you made to your branding. Companies such as Instagram and Google changed their logos and caused quite the stir, so switching up your company’s branding could get your clients talking.
The new year is a great time to start updating your branding so contact us at contact@TiedInMedia.com to get started!