Word of mouth marketing may be an old concept, but it is just as effective as it has ever been. Extraordinary customer service is vital to your company’s success, this means that every customer who reaches out to you or utilizes your services leaves feeling like their goal was accomplished. If they feel your customer service is helpful with quick response times then they are more than likely to recommend you to another potential customer thus giving you more business.
One way to ensure every customer receives proper customer service from your brand is LiveChat. LiveChat is a plugin that you will see on plenty of websites allowing customers to easily contact a site representative. This makes the process of reaching someone who works for the company much easier considering they can access it directly on the homepage instead of clicking additional links such as “contact us” and filling out a form. Customers are searching for the fastest way to get their questions answered and most do not want to sift through a list of FAQ’s or fill out a contact form so LiveChat is a great way for you to ensure you maintain a reputation for great customer service.
Having a social media presence is an underrated way to provide customer service. Today, in this social media and technology-driven world people spend most of their time on social sites such as Facebook, Instagram or Twitter meaning this is an important platform to maintain communication with customers. You should be consistently paying attention to messages received on social media and responding to them in a timely matter, specifically, Facebook will post the response rates of companies on business pages. When customers post comments, concerns, or questions on social media posts you should be interacting with them, which will encourage a more trusting relationship.
Phones are seemingly an outdated customer service concept, however, some people still value speaking to a real person when they have concerns or questions. It is important to have someone available to answer customer service phone calls otherwise you risk having your company appear unprofessional.
There are various ways for a business to provide outstanding customer service, but the main ways are, honesty, politeness and rapid response times. Follow this advice for customer service and you are sure to result in beneficial word of mouth marketing.